Why a blog needs minimal design, but maximum content quality

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We decided to change our layout and stick with an essential one. This change is due to a couple of reasons. First, we want to focus on our content, which is mainly about business and market insights. Second, as creatives, we want to put our creativity at the center of what we post and what we try to deliver as a message. With a clear design, a minimal fuzz and a simplistic layout we think that our readers will better perceive our engagement towards quality.

Studies demonstrate that a blog is essentially a tool to share insider scoops and articles that mostly are tied to what we do every day. We aren’t a news channel, thus we would like to identify ourselves as creative professionals that get inspiration from what’s outside but without confusing our readers. From now on, our blog will simply become a… Blog. More contents, more inspiration and less distractions.

We hope you’ll agree with our switch. Hopefully understanding that this decision is followed by a deep analysis on what is the best way to target our efforts to give you fresh and up to date contents on creativity, lifestyle and business.

Your comments are always welcome, feel free to give us your opinion.

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