Being forced to spare every single dime, you are also forced to do more with fewer resources than those bigger players. Competing with larger companies isn’t your only challenge as a smb; you have less manpower and generally, less money to work with. So, how are you going to make a name for your company, brand, or product at that disadvantage? Viral marketing!
The Grasshopper Group has posted a very focused and informative post on ten things small businesses can learn from viral marketing.
There are several takeaways small businesses can learn from viral marketing.
1. Be unique. Getting something to go viral requires you to think outside the box. Make your company stand out by doing things that are different and memorable. This is what will set you apart from your competitors.
2. Keep it simple. Confusing or overwhelming your customers with information will turn them away. Keep your message and calls to action clear and to the point.
3. Make it shareable. The easier you make it for your audience to share your content, the more likely people will be to share it. Thus, furthering your reach!
Read more on grasshopper.com