I came across an interesting interview on sprouter.com with the founder of Mint.com, Aaron Petzer. 3 key points that every entrepreneur must follow in order to enter and win the early start-up syndrome. So, briefly: What’s the best piece of advice Aaron has for someone just getting started with their idea?
1) Solve a real problem. You shouldn’t be starting a company just to start a company, or because you like the idea of being your own boss. You should solve a problem that will still exist in 5 years or 10 years. Do not start a company that’s based around creating better Twitter groups – that’s a feature, it’s not a business.
2) Address a big market (i.e., finding a better way to manage Twitter’s lists is a feature, not a business.
3) Have a sustainable competitive advantage. That means you have technology / patents, or you are an expert here, or a proven executive.