People tend to imagine Switzerland as a special country, made of strong contrasts and, perhaps, many clichés. Foreigners tend to imagine the Swiss people living in idillic landscapes such as those described… More »
Our blog gets updated
Simplicity is the new sophistication. And we like it minimal!
The end of an era: Ad Agencies are doomed.
I’m more than convinced that the business model of ad agencies is at a major turning point. With the advent of crowd sourced platforms offering logos, templates, pre-made layouts and, in general,… More »
Is creativity the new entrepreneurship?
A quick one on entrepreneurship and creativity. Today, as the Economy spirals downward and competition becomes stronger, businesses are struggling to find new ways to emerge and succeed. Experts and consultants are… More »
dislike!
(or how to be ineffective on social media) These are the slides of my keynote speech at USI EMBA on April the 12th, 2012. Dislike View more presentations from Plastical.
Home Office Survival Kit – #14 Build your network
One of the most difficult aspects of becoming an entrepreneur is how to build and grow your customers’ base. But in reality no business is able to succeed if there isn’t a… More »
The Perfect Pitch for Startups (an Infographic experiment)
Today I was in the mood for Infographics… I’m not someone who’s into statistics, analytics and data in general, so I took +Guy Kawasaki’s pitch outline example (for startups) as a reference…. More »
Making it better is the real key to innovation
A quick one on innovation. I personally consider innovation as the process to make things better, not newer. And by that I mean listening to people and try to solve their problems,… More »
Home Office Survival Kit – #13 Don’t procrastinate
I read somewhere that if you can’t make it in less than a week (in your plans), it simply means that the idea, project or the task you’d like to do will… More »
Home Office Survival Kit – #12 Be ready to change and to innovate
Working from home can turn into your worst nightmare, if you’re not able to face reality: as soon as you step into the home business work environment you probably have bought yourself… More »