An interesting slideshow by @alexanderchung on Brands that want to think like customers, but can’t. Remember: consumers don’t judge authenticity based on actual behavior but, rather, the intention behind it A brand’s intention… More »
Social media is disappointing
There are several clients of ours that are completely unsatisfied with their Twitter or Facebook accounts, telling us that nobody wants to follow them (except a few dozen) or like their pages. Clearly these clients are unaware of how to deal with this phenomenon.
Corporate strategy: facing changes with Plastical
Achieving the corporate mission, a challenging task, stands for being able to meet or exceed clients expectations and anticipate market trends. We help managers and entrepreneurs find ideas and solutions to empower… More »
Advertising: Plastical and your identity
Advertising is an important element of any company’s mid-long term investment strategy. Promotion is not only about choosing the appropriate tools, but also enhancing corporate image through discovering the best opportunities of… More »
Web marketing: Plastical for your online presence
The online presence is becoming more and more important, so businesses have to enable ways to help visitors find their websites. To attain this we: design, develop or restructure promotional and institutional websites or e-commerce portals update… More »