People tend to imagine Switzerland as a special country, made of strong contrasts and, perhaps, many clichés. Foreigners tend to imagine the Swiss people living in idillic landscapes such as those described… More »
The end of an era: Ad Agencies are doomed.
I’m more than convinced that the business model of ad agencies is at a major turning point. With the advent of crowd sourced platforms offering logos, templates, pre-made layouts and, in general,… More »
Too many accounts will destroy the social experience
Having multiple accounts all around is becoming cumbersome. Too much to do, too many things to remember and to figure out in order to have a flowing and engaging experience. We think… More »
New challenges for a consulting agency
As you may have noticed, in these last couple of weeks we have made some changes in Plastical. First let’s begin with the –so called– bad news. Basically we have decided… More »
How we do it
Our workflow: from the client brief to the final phase
Guest appearance on Swiss Television
Invited as a guest to talk about advertising and marketing on Swiss Television (RSI).
Quality against low cost
In these last years the low cost market is knowing a huge growth. The success is certainly due to two factors: the price and the perception of value.
3 tips on how getting started with your business
3 key points that every entrepreneur must follow in order to enter and win the early start-up syndrome. So, briefly: What’s the best piece of advice Aaron has for someone just getting started with their idea?
Corporate strategy: facing changes with Plastical
Achieving the corporate mission, a challenging task, stands for being able to meet or exceed clients expectations and anticipate market trends. We help managers and entrepreneurs find ideas and solutions to empower… More »
Advertising: Plastical and your identity
Advertising is an important element of any company’s mid-long term investment strategy. Promotion is not only about choosing the appropriate tools, but also enhancing corporate image through discovering the best opportunities of… More »