People tend to imagine Switzerland as a special country, made of strong contrasts and, perhaps, many clichés. Foreigners tend to imagine the Swiss people living in idillic landscapes such as those described… More »
The end of an era: Ad Agencies are doomed.
I’m more than convinced that the business model of ad agencies is at a major turning point. With the advent of crowd sourced platforms offering logos, templates, pre-made layouts and, in general,… More »
Is creativity the new entrepreneurship?
A quick one on entrepreneurship and creativity. Today, as the Economy spirals downward and competition becomes stronger, businesses are struggling to find new ways to emerge and succeed. Experts and consultants are… More »
Enboot: an amazing new project
We’d like to share our new, amazing project! With a couple of friends we are working hard to make it happen. We will get back to you soon with something really cool…. More »
New challenges for a consulting agency
As you may have noticed, in these last couple of weeks we have made some changes in Plastical. First let’s begin with the –so called– bad news. Basically we have decided… More »
Great design, beginning from our site.
In these last weeks our agency’s site has been unexpectedly listed in some great showcase sites. We are very glad to have been recognized among the best international web designers and we’d… More »
How To Make Ideas Happen
To truly be innovative, you should take opposing thoughts and combine them, which increases the innovative potential of your idea.
Reboot your business: three rules
Every agency’s manager has to face some issues that may lead to a potential loss of profits, or in the worst case, the breakdown of their agencies.
Corporate strategy: facing changes with Plastical
Achieving the corporate mission, a challenging task, stands for being able to meet or exceed clients expectations and anticipate market trends. We help managers and entrepreneurs find ideas and solutions to empower… More »
Advertising: Plastical and your identity
Advertising is an important element of any company’s mid-long term investment strategy. Promotion is not only about choosing the appropriate tools, but also enhancing corporate image through discovering the best opportunities of… More »