In these years, to stay competitive and offer the best possible service to whoever asks for a website, our job as designers consists of two main abilities: technical (building a site that… More »
How we do it
Our workflow: from the client brief to the final phase
Guest appearance on Swiss Television
Invited as a guest to talk about advertising and marketing on Swiss Television (RSI).
5 things to avoid when you start your business
1. Don’t invest your money on cheap ads. 2. Avoid the least partner you can find. 3. Thinking that sales is a matter of satisfying your clients. 4. Not Charging your real costs, but staying cheap because others do. 5. Create and strengthen company culture.
Planning social media for business
In these days trying to cheat your audience with push selling techniques is completely outdated and, let me say it, a bit dumb. Those who think that push marketing is still the… More »
Measuring the ROI of B2B Social Media
An interesting post about social media and ROI. Frequently clients ask us how can they measure their social presence, especially in B2B, and I personally think that Geoffrey L. Cohen answers quite… More »
Corporate strategy: facing changes with Plastical
Achieving the corporate mission, a challenging task, stands for being able to meet or exceed clients expectations and anticipate market trends. We help managers and entrepreneurs find ideas and solutions to empower… More »
Web marketing: Plastical for your online presence
The online presence is becoming more and more important, so businesses have to enable ways to help visitors find their websites. To attain this we: design, develop or restructure promotional and institutional websites or e-commerce portals update… More »