(or how to be ineffective on social media) These are the slides of my keynote speech at USI EMBA on April the 12th, 2012. Dislike View more presentations from Plastical.
Too many accounts will destroy the social experience
Having multiple accounts all around is becoming cumbersome. Too much to do, too many things to remember and to figure out in order to have a flowing and engaging experience. We think… More »
3 tips on how getting started with your business
3 key points that every entrepreneur must follow in order to enter and win the early start-up syndrome. So, briefly: What’s the best piece of advice Aaron has for someone just getting started with their idea?
Know your objectives before engaging in Social Media
Three fundamentals on how become a Social Media strategist for your organization. 10 key points brought to you by David Berkowitz.
More or less than 150 friends on Facebook?
Social Media expert tell us that having more than 150 friends on Facebook is useless for natural networking reasons. We’d like to know if you agree or disagree on this subject. Feel free to leave a comment or participate through our poll.
Planning social media for business
In these days trying to cheat your audience with push selling techniques is completely outdated and, let me say it, a bit dumb. Those who think that push marketing is still the… More »
How to master changes
Today’s executives must master complex and ambiguous business demands, follow technology and refresh their skills, but they must also face the human and relational challenges associated with leading in such an environment.
Measuring the ROI of B2B Social Media
An interesting post about social media and ROI. Frequently clients ask us how can they measure their social presence, especially in B2B, and I personally think that Geoffrey L. Cohen answers quite… More »
Brands who stalk
An interesting slideshow by @alexanderchung on Brands that want to think like customers, but can’t. Remember: consumers don’t judge authenticity based on actual behavior but, rather, the intention behind it A brand’s intention… More »
Social media is disappointing
There are several clients of ours that are completely unsatisfied with their Twitter or Facebook accounts, telling us that nobody wants to follow them (except a few dozen) or like their pages. Clearly these clients are unaware of how to deal with this phenomenon.