Is creativity the new entrepreneurship?


A quick one on entrepreneurship and creativity.

Today, as the Economy spirals downward and competition becomes stronger, businesses are struggling to find new ways to emerge and succeed.
Experts and consultants are all claiming that, in addition to the usual development and sale of innovative and top-of-mind products, there’s the need for CEOs and management to orient their decisions focusing more on creativity. Paraphrasing, it means that the old strategic model is surpassed and it’s time to embrace ideas generation as the preferred way to make (and take) decisions. Focusing on alternatives means finding new and unexplored ways to deal with complexities, while developing a new mindset is the key factor to enter a new era of business management.

The shift towards a creative entrepreneurship it’s easier to be said than done. It means changing corporate culture, organization and processes. I think that it’s more demanding in terms of efforts and resources than any previous “how-to-succeed-with-your-business” approach emerged in the past. There are some random points I’d like to mention.

First: established businesses have explicit and implicit rules that have shaped their organization during years. CEOs and top-management of these type of companies have grown into a legacy structure that has developed through years and succeeded, thus changing habits its harder than in smaller or newer companies.

Second: successful organizations have at their core world class research and development departments or areas. People working in R&D has already a creative-innovative approach on service/product development and those people are hired and paid to do so. Usually managers and boards expect them to be the creative resource and engine, not the opposite. Is there a reason to open up for an inside competition between management and researchers? Apparently not, but a smart competition, where roles are clear and each part focuses only on certain aspects (product development for R&D, business models for Management) may lead to new and positive (although sometimes negative too) results that disrupt established markets.

Third: external consultants have a more objective and fresh approach towards ways of thinking organizations and structures. New professional roles, such as business innovators and strategic thinkers, are required to help managers and boards to develop and shape organizations, turning business leaders in challengers โ€“ or at least let them understand that certainty and safe-harbors belong to past.

Certainly, these are just a few points and considerations on what’s going on and certainly more has to be said and explained.

But, more today than in the past, when talking about entrepreneurship, it’s hard to forget words like innovation and creativity.
Creative consulting firms are ready to help organizations and entrepreneurs to face new and demanding challenges.

Welcome innovation, welcome creativity. Welcome creative entrepreneurship.