It may sound stupid but one of the things that puts me in a bad mood is to realize that I’m missing something. Being married and having Barbara almost everyday out for… More »
One of the most challenging things you come across is how to properly schedule your agenda to fit tasks, meetings, time to spend with your family, shopping, gym,… There are mornings where… More »
Ok, this morning I’ll start a short series of posts called “home-office survival kit”, because I thought to share my personal experience as an entrepreneur working at home that may be of… More »
In these last weeks we took some time to think about our agency: we did some shallow and random analysis in regards of the future of our business. All those led to… More »
We at Plastical are very sensitive about the future of our planet. We think that paying attention to the environment, choosing carefully our habits, recycling, avoiding unnecessary prints, working from home (and… More »
In these last weeks our agency’s site has been unexpectedly listed in some great showcase sites. We are very glad to have been recognized among the best international web designers and we’d… More »
In these years, to stay competitive and offer the best possible service to whoever asks for a website, our job as designers consists of two main abilities: technical (building a site that… More »
Invited as a guest to talk about advertising and marketing on Swiss Television (RSI).
In these last years the low cost market is knowing a huge growth. The success is certainly due to two factors: the price and the perception of value.
1. Don’t invest your money on cheap ads. 2. Avoid the least partner you can find. 3. Thinking that sales is a matter of satisfying your clients. 4. Not Charging your real costs, but staying cheap because others do. 5. Create and strengthen company culture.