In these days trying to cheat your audience with push selling techniques is completely outdated and, let me say it, a bit dumb. Those who think that push marketing is still the… More »
Today’s executives must master complex and ambiguous business demands, follow technology and refresh their skills, but they must also face the human and relational challenges associated with leading in such an environment.
An interesting post about social media and ROI. Frequently clients ask us how can they measure their social presence, especially in B2B, and I personally think that Geoffrey L. Cohen answers quite… More »
I’m sure every manager or owner stopped and thought what is the best day and time to send newsletters. My personal opinion is that every market has its own rules, thus there’s no a proven rule that Sunday may be the best day for you and your business, but…
An interesting slideshow by @alexanderchung on Brands that want to think like customers, but can’t. Remember: consumers don’t judge authenticity based on actual behavior but, rather, the intention behind it A brand’s intention… More »
There are several clients of ours that are completely unsatisfied with their Twitter or Facebook accounts, telling us that nobody wants to follow them (except a few dozen) or like their pages. Clearly these clients are unaware of how to deal with this phenomenon.