Invited as a guest to talk about advertising and marketing on Swiss Television (RSI).
In these last years the low cost market is knowing a huge growth. The success is certainly due to two factors: the price and the perception of value.
People do not consider a high price tied to quality anymore and, more than ever, low price does not necessarily mean that the product or the service is cheap.
Low cost can increase the potential of developing new business models, thus innovation. Ikea is a clear example of how low budget products can drive innovation in the value chain and push design to the limits. The philosophy is to sell quality for the daily use, and the consumer accepts the true condition of not buying a unique and original piece of furniture, but a commodity.
Everybody wants to succeed in business, but an impressive 80% of start-ups die after the first two years. To overcome the start-up syndrome, we collected five traps that you can avoid, hoping to give you some good ideas for your entrepreneurial goals!
I came across an interesting interview on sprouter.com with the founder of Mint.com, Aaron Petzer. 3 key points that every entrepreneur must follow in order to enter and win the early start-up syndrome. So, briefly: What’s the best piece of advice Aaron has for someone just getting started with their idea?
1) Solve a real problem. You shouldn’t be starting a company just to start a company, or because you like the idea of being your own boss. You should solve a problem that will still exist in 5 years or 10 years. Do not start a company that’s based around creating better Twitter groups – that’s a feature, it’s not a business.
2) Address a big market (i.e., finding a better way to manage Twitter’s lists is a feature, not a business.
3) Have a sustainable competitive advantage. That means you have technology / patents, or you are an expert here, or a proven executive.
Being forced to spare every single dime, you are also forced to do more with fewer resources than those bigger players. Competing with larger companies isn’t your only challenge as a smb; you have less manpower and generally, less money to work with. So, how are you going to make a name for your company, brand, or product at that disadvantage? Viral marketing!
The Grasshopper Group has posted a very focused and informative post on ten things small businesses can learn from viral marketing.
read on …
Creativity is a sort of random event. Some people say that there are ways to learn how to enhance creativity, others simply state that only few, gifted ones, have the capacity to generate ideas… But also this last group sometimes may have a block. No inspiration, no ideas…
There are tipically 3 kinds of blocks:
1. Environmental blocks
2. People blocks
3. Internal blocks
To overcome these 3 blocks, you have to block-bust! That is: find tools, go out to places, talk to others. Find new ways to open your boundaries and let stimuli flow in. Creativity is exploration without barriers, as when we were children and we were driven by curiosity and disbelief (Thanks Rachit for this last one).
Smashing Magazine posts regularly about design, web design, and other fancy stuff. Sometimes they approach some productivity and business related contents that help us as creatives. In this case the topic is far more interesting than is expected: with several information about how to put in practice ideas and turn them in businesses. I posted an article some time ago on my personal blog, inspired by the well known Belsky’s book: Making Ideas Happen.
Speed doesn’t allow to capture details and finesses, thus you have to consider a visual proposal that both is representative of your communication and is immediately perceived.
“Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.”
Read the original article here.
We decided to change our layout and stick with an essential one. This change is due to a couple of reasons. First, we want to focus on our content, which is mainly about business and market insights. Second, as creatives, we want to put our creativity at the center of what we post and what we try to deliver as a message. With a clear design, a minimal fuzz and a simplistic layout we think that our readers will better perceive our engagement towards quality. read on …
Are you flooded with spammers? Users complain that they can’t read your reCAPTCHA verification?
Here’s where our ZeroString (I’d like to put a ™ here, but leave it to others) method comes handy.
We won’t sell you anything.
It is just a way we found that improves anti-spam verification in your forms and allows everyone to complete a form without the hassels of deciphering the captcha image generated by any of those unreadable image generated string systems.
You’ll say: WOW, great! But how? It’s that simple.