People tend to imagine Switzerland as a special country, made of strong contrasts and, perhaps, many clichés. Foreigners tend to imagine the Swiss people living in idillic landscapes such as those described… More »
I’m more than convinced that the business model of ad agencies is at a major turning point. With the advent of crowd sourced platforms offering logos, templates, pre-made layouts and, in general,… More »
1. Don’t invest your money on cheap ads. 2. Avoid the least partner you can find. 3. Thinking that sales is a matter of satisfying your clients. 4. Not Charging your real costs, but staying cheap because others do. 5. Create and strengthen company culture.
Speed doesn’t allow to capture details and finesses, thus you have to consider a visual proposal that both is representative of your communication and is immediately perceived.
Three fundamentals on how become a Social Media strategist for your organization. 10 key points brought to you by David Berkowitz.
Every agency’s manager has to face some issues that may lead to a potential loss of profits, or in the worst case, the breakdown of their agencies.
Advertising is an important element of any company’s mid-long term investment strategy. Promotion is not only about choosing the appropriate tools, but also enhancing corporate image through discovering the best opportunities of… More »