I’m more than convinced that the business model of ad agencies is at a major turning point. With the advent of crowd sourced platforms offering logos, templates, pre-made layouts and, in general,… More »
In these last weeks we took some time to think about our agency: we did some shallow and random analysis in regards of the future of our business. All those led to… More »
As you may have noticed, in these last couple of weeks we have made some changes in Plastical. First let’s begin with the –so called– bad news. Basically we have decided… More »
In these years, to stay competitive and offer the best possible service to whoever asks for a website, our job as designers consists of two main abilities: technical (building a site that… More »
1. Don’t invest your money on cheap ads. 2. Avoid the least partner you can find. 3. Thinking that sales is a matter of satisfying your clients. 4. Not Charging your real costs, but staying cheap because others do. 5. Create and strengthen company culture.
Every agency’s manager has to face some issues that may lead to a potential loss of profits, or in the worst case, the breakdown of their agencies.
An interesting slideshow by @alexanderchung on Brands that want to think like customers, but can’t. Remember: consumers don’t judge authenticity based on actual behavior but, rather, the intention behind it A brand’s intention… More »
There are several clients of ours that are completely unsatisfied with their Twitter or Facebook accounts, telling us that nobody wants to follow them (except a few dozen) or like their pages. Clearly these clients are unaware of how to deal with this phenomenon.